The following are designs of a bag and a bicycle, two interconnected products that are unified through a cohesive visual brand language (VBL). My focus was on the category of lifestyle accessories, encompassing everyday items such as bags, packs, luggage, wallets, umbrellas, and laptop cases, among others.
The distinguishing feature of these products lies in their combination of both hard and soft components. They are intended primarily for individuals who prefer commuting to work via bicycle while maintaining a strong sense of style. My objective was to illustrate the importance of VBL in connecting companion products, while also creating an aura of professionalism, sophistication, and comfort for both workplace and travel settings.
Ideation
Final Render
Visual Brand Language Components
STORYBOARD
